How To Make a Podcast Ad: Live Event

Thu, 22 Sep 2022

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Interested in crafting an outstanding podcast advertisement? Join us as we engage with Kerry Tracy, the Senior Vice President of Advertising at Podbean, and John Kiernan, the Director of Customer Success.
They'll share insights on how brands, podcasters, and individual companies can optimize their podcast ads for superior results.
During this live episode, we'll explore:
-Gaining a deep understanding of your audience
-Refining your brand message to resonate with your target audience
-Exploring the mechanics of programmatic ads
-Comparing the effectiveness of Direct Response Ads versus Branded Ads
-Navigating audience demographics and behaviors to enhance targeting
-Ensuring the production of high-quality recordings, with a focus on vocal quality
-Harnessing the power of host-read ads, understanding host-read ad rates, and budgeting effectively
-Selecting the right background music that complements your brand's atmosphere

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