Podcast Discoverability: Boosting Your Reach and Growing Your Audience

Thu, 22 Jun 2023

Start Podcasting as You Learn

Get everything you need to create a successful podcast.

Get Started For Free

We'll be speaking with Russ More of Pacific Content to share valuable insights and actionable tips for podcasters like you who are looking to improve your podcast's audience listenership, implement a promotional strategy and effectively promote your show!
Key points include:
-Efficient time management is crucial for discoverability.
-Collaboration with other podcasters helps expand reach.
-Success is measured by metrics like audience retention.
-Budgets vary for discoverability campaigns.
-Podcasts rely less on paid marketing as they grow.
-Clarity on target audience is vital.
-SEO and relevant show notes boost discoverability.
-Transcripts enhance accessibility.
-YouTube's role is evolving.

More from Podcast Promotion

51 mins
Promote Your Podcast

In this 50-minute webinar, you'll learn how to effectively promote your podcast to reach your target audience and cultivate a loyal following. Whether you're new to podcasting or looking to expand your listener base, this session will guide you in boosting visibility and engagement. The webinar explores strategies, such as leveraging social media, building a mailing list, creating a media kit, and fostering an active community. Hosted by John Kiernan, Podbean's Head of Marketing, the session draws on his extensive experience in music education, artist relations, and podcasting to empower podcasters with valuable insights and support.

Webinar
42 mins
Podcast Email Marketing: How to Promote Your Podcast Through Newsletters

Interested in maximizing your podcast's marketing impact and growing your audience? The Podbean team has recorded a conversation where we explore effective strategies and valuable tips to boost your listener numbers, enhance audience engagement, and capitalize on monetization opportunities through your podcast's email newsletter.During this discussion, we will cover various aspects such as setting yourself up for optimal results from your email newsletter, implementing best practices, and even showcasing how to leverage it with your podcast sponsors.Topics we will be addressing include:-Utilizing email marketing best practices to expand your podcast's listener base.-Integrating your podcast seamlessly into your email newsletters.-Providing email newsletter promotional opportunities to your podcast sponsors.-Fostering a strong podcast community through your email communications.-Unveiling the advantages and significance of a robust, engaged email subscriber base.

Event
48 mins
How to Make Impactful Branded Podcasts with Napier B2B

You will gain valuable insights into the potential impact of podcasting on organizations, particularly in the realm of B2B enterprises.During the live discussion, we will engage with Mike Maynard, the former Managing Director of Napier B2B, and Nesbert Musuwo, the former Account Manager of Napier B2B. They will share their expertise in developing branded podcasts and effectively integrating podcasting with social media, e-books, and comprehensive press strategies to create impactful campaigns for their B2B clientele.You will have the opportunity to participate in this discussion by tuning in live on YouTube and LinkedIn. You can actively engage in the conversation, pose questions in real-time, and also catch the replay later on!

Event
26 mins
Finding Your Niche Market With Mark Sterling of the Major Wrestling Figure Podcast

If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling. Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world.

Interview