Four Tips to Promote Your Podcast

Duration: 7 mins

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John, the head of marketing at Podbean, shares valuable tips and tricks for podcasters looking to expand their audience in this video. He discusses the importance of submitting your podcast to various directories, utilizing social media for engagement and promotion, creating a brand and community around your podcast, and exploring cross-promotional opportunities with other podcasters or businesses in your niche. John also highlights the benefits of running ads on other podcasts and using services like Podbean's ad marketplace to reach a broader audience.

The video aims to provide insights and strategies for growing your podcast's reach and impact.

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Every podcast has its audience - it’s just a matter of finding it. And while word of mouth is always helpful and more than welcome, it’s easier to find your audience and engage with them if they can find your podcast first. And the easiest way to do so is to promote your podcast.

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