Podbean Academy

Podcast Promotion Learning and Courses

There are a million ways to promote your podcast. The more places your show can be heard, the better. Check out our full guide on how to promote your podcast. Learn tips and tricks that you can use to promote your podcast with cross promotion, advertising, and more.

Start Podcasting as You Learn

Get everything you need to create a successful podcast.

Get Started For Free
All Creating Podcast Podcast Promotion Podcast Statistics Podcast Monetization Live Streaming Podcast Storytelling Enterprise Podcast
Tue, 05 Dec 2023
Cracking the Code: Key Factors Behind the LifeBlood Podcast's Success

Are you passionate about podcasting or eager to learn the secrets to launching, monetizing and growing a successful podcast?Join us for this exciting virtual event where George Grombacher, the host of the renowned LifeBlood podcast, reveals the strategies and insights that led to his podcast's incredible journey over the past five years.What to Expect:• Podcast Growth Strategies: Discover the proven methods that catapulted the LifeBlood podcast to prominence. George will share the key factors responsible for the rapid growth of his show.•Monetization Mastery: Gain valuable insights into podcast monetization as George discusses his experience with host-read ads, programmatic advertising, and the successful partnership with Podbean.• Future Content Trends: Explore the diverse categories that hold the most potential for future growth on the LifeBlood podcast. George will delve into the exciting areas of Wealth, Health, Relationships, Business, Success, Lifestyle, and Coaching.• Innovation and Engagement: Learn how to stay innovative and relevant in the ever-evolving podcasting landscape. Discover George's strategies for continually engaging the audience and securing interesting guests and topics.• Building Community: George will share techniques and methods he's used to foster a strong sense of community and interaction among his podcast's listeners.• Long-Term Vision: Gain insights into George's long-term goals and vision for the LifeBlood podcast as it recently celebrated its significant five-year milestone.

Event
Thu, 02 Nov 2023
Unlocking Success: How 'DNA Today' Grew to OVER 100k - Live Interview Event

Join us for a live interview event where we delve into the remarkable journey of 'DNA Today,' the genetics radio show and podcast! With 100,000 ++ downloads you'll discover the secrets, strategies, and insights that propelled this podcast to achieve such a significant milestone.Our special guest, Kira, the host and creator of 'DNA Today,' will take you behind the scenes, sharing the story of how it all began, how she sells her show to sponsors and the incredible lessons learned along the way. Whether you're a podcast enthusiast, aspiring podcaster, or simply curious about the world of genetics and science communication, this event is a must-attend!What to Expect:• Insights into the genesis of 'DNA Today' and its mission to educate the public on genetic and public health topics.• How Kira uses DAI and ad tech to monetize 11 years of episodes• How she packages her ads for sponsors and creates value propositions• Firsthand accounts of memorable interviews with prominent figures in genetics and genomics.• Strategies employed to stay relevant in the ever-evolving field of genetics.• Deep dive into the monetization and advertising journey of 'DNA Today.'• Q&A session with Kira, allowing you to ask your burning questions.Don't miss out on this unique opportunity to gain valuable knowledge about podcast growth, genetics, and science communication. Secure your spot today and mark your calendar for November 2nd at 2:00 PM EST.Get ready to uncover the secrets of podcasting magic as Rob takes us behind-the-mic, sharing his insights, inspirations, and the art of crafting immersive audio experiences that spark young imaginations.

Event
45 mins
How to Promote Your Podcast

Every podcast has its audience - it’s just a matter of finding it. And while word of mouth is always helpful and more than welcome, it’s easier to find your audience and engage with them if they can find your podcast first. And the easiest way to do so is to promote your podcast.

Tutorial
57 mins
Amplify Your Audience: Navigating Discoverability as an Indie Podcaster

Are you a podcaster looking to increase your audience, have more people find your show and grow your podcast? Join us for an exclusive event on podcast discoverability, featuring Lynz Floren, a podcast expert from Growth Network Podcasts.Gain valuable insights, practical strategies, and actionable tips to enhance your podcast's discoverability and attract a wider audience. This event is a must-attend for indie podcasters looking to amplify your voice and grow your podcasting community.

Event
56 mins
Podcasting for Teachers: Live Masterclass

Are you an educator interested in exploring the world of podcasting and how to incorporate it into your classroom?Join us at Podbean, along with podcast education expert Matt Richards, for an interactive masterclass on harnessing the power of podcasting in your educational setting and launching your podcast with ease.-During this live event episode, we'll cover a range of topics, including:-The fundamentals of initiating your podcast project.-Best practices for episode formats, including intros, outros, music, and more.-Simple methods for recording your podcast.-Guidelines and tips for creating engaging podcast artwork.-How to distribute your podcast on various platforms, including Apple Podcasts and more.-Selecting the ideal podcast hosting platform.Begin your podcasting journey today and enjoy 30 days of complimentary hosting by using this link: www.podbean.com/mattrichardsAdditionally, you'll have the opportunity to ask your questions live on YouTube, where you can actively engage in the conversation, pose your inquiries in real-time, and catch the replay!

Event
40 mins
Explode Your Listenership With Ben Leavitt

In this engaging interview, our Head of Marketing, John Kiernan, sits down with Ben Leavitt, the social media strategist from Bunnymedia.co, to delve into potent strategies for podcast and social media growth. Ben's expert insights and tips are a goldmine for podcasters looking to expand their listener base and elevate their podcast's visibility. The conversation spans various aspects, from dispelling common misconceptions about podcast growth to tailoring content for different platforms, leveraging social media effectively, securing podcast guests, and even a compelling three-episode strategy to propel your podcast into Apple Podcast's Top 100 chart. The interview is rich with guidance on engaging with listeners, optimizing SEO, targeting niche markets, and concludes with Ben's invaluable advice for podcasters. Tune in to gain invaluable insights!

Interview
51 mins
How to Book a Celebrity on Your Podcast

Interested in enhancing your guest lineup for your podcast? Join us as Norma Jean Belenky, Podbean's Head of Events, engages in a conversation with Eric Hunley from The Unstructured Podcast. We'll delve into the most effective techniques for booking prominent figures on your show. Gain insights from Eric on his successful approach to reaching out to and confirming A-list celebrities and renowned experts. Discover how you can replicate his success!During this live event, we'll cover topics such as guest pitching, making the "Big Ask," and best practices for professionally securing high-profile interviews. Don't miss the chance to ask your questions live on YouTube, where you can actively engage in the conversation, pose real-time queries, and catch the replay!

Event
48 mins
How to Make Impactful Branded Podcasts with Napier B2B

You will gain valuable insights into the potential impact of podcasting on organizations, particularly in the realm of B2B enterprises.During the live discussion, we will engage with Mike Maynard, the former Managing Director of Napier B2B, and Nesbert Musuwo, the former Account Manager of Napier B2B. They will share their expertise in developing branded podcasts and effectively integrating podcasting with social media, e-books, and comprehensive press strategies to create impactful campaigns for their B2B clientele.You will have the opportunity to participate in this discussion by tuning in live on YouTube and LinkedIn. You can actively engage in the conversation, pose questions in real-time, and also catch the replay later on!

Event
51 mins
Promote Your Podcast

In this 50-minute webinar, you'll learn how to effectively promote your podcast to reach your target audience and cultivate a loyal following. Whether you're new to podcasting or looking to expand your listener base, this session will guide you in boosting visibility and engagement. The webinar explores strategies, such as leveraging social media, building a mailing list, creating a media kit, and fostering an active community. Hosted by John Kiernan, Podbean's Head of Marketing, the session draws on his extensive experience in music education, artist relations, and podcasting to empower podcasters with valuable insights and support.

Webinar
60 mins
Branded Podcasting: Amplifying Your Brand's Voice with Lower Street Studios

Are you a brand aiming to enhance the discoverability of your podcast and extend its reach to a broader audience? We invite you to participate in an exclusive event where Harry, the CEO of Lower Street Studios, and Shannon, a specialist in Podcast Production & Growth, will impart their insights and strategies for enhancing discoverability, particularly tailored to branded podcasts.

Event
42 mins
Podcast Email Marketing: How to Promote Your Podcast Through Newsletters

Interested in maximizing your podcast's marketing impact and growing your audience? The Podbean team has recorded a conversation where we explore effective strategies and valuable tips to boost your listener numbers, enhance audience engagement, and capitalize on monetization opportunities through your podcast's email newsletter.During this discussion, we will cover various aspects such as setting yourself up for optimal results from your email newsletter, implementing best practices, and even showcasing how to leverage it with your podcast sponsors.Topics we will be addressing include:-Utilizing email marketing best practices to expand your podcast's listener base.-Integrating your podcast seamlessly into your email newsletters.-Providing email newsletter promotional opportunities to your podcast sponsors.-Fostering a strong podcast community through your email communications.-Unveiling the advantages and significance of a robust, engaged email subscriber base.

Event
5 mins
How to Advertise Your Podcast on Other Podcasts

Podbean's Ads Marketplace allows podcasters to advertise their podcasts effectively by targeting their ideal listener base. Users can choose podcasts based on keywords, downloads, geolocation, and more. To get started, you need to create an audio ad in MP3 format (15-30 seconds for pre or post-roll, and 15-60 seconds for mid-roll). After creating an account on sponsorship.podbean.com, you can set up your campaign with a name, description, and the URL of your podcast. You can target your campaign by selecting categories, specifying locations, and entering keywords related to your podcast. You can choose ad placement (pre, mid, or post-roll), set the CPM (cost per thousand listens), and create ad copy to entice potential listeners. You also need to set a daily cap for your campaign's budget. Once configured, you can select podcasts that match your campaign's criteria, view relevant details, and select the ones you want to advertise on. After authorization of payment, your campaign will be sent to podcasters for approval. Podcasters can choose to opt into ads automatically, review ads manually, and set notification preferences. Payments are pre-charged based on the daily cap, and ads will pause when the daily cost reaches the cap, resuming the next day.

Tutorial