In this episode, Eliza and Laurel are joined by Sam Cooke, Co-founder and Managing Director of Esports Insider, the leading and global B2B esports industry news platform, agency, events and media company.

They discuss Sam’s career path and the founding of Esports Insider. Sam provides insight into a day in the life at the company, the role of live events in esports, and the growth of the industry and how to generate audience appeal, including the overlap between sports and esports and how star players are shaking up the industry. Finally, no podcast would be complete without looking at the effects of Covid-19 on the sector, and Sam describes how esports and Esports Insider are weathering the storm.