Imagine you are launching a new product. You have invested a lot of time and money to develop, to test and to promote the product. And then a small problem that was not noticed in the test turns out to be a problem. A solution must be found quickly - sometimes not so easy because necessary data are missing. Rob Conant, Vice President Software & Eco System at Infineon and founder of CIRRENT™ Product Analytics, which is now part of Infineon as a service, explains,

• why data is a key lever in the drive to deliver reliable connectivity, security, and ease of use.
• how the usage of aggregated anonymized data from products in the field gives companies insights into product performance.
• how customers can be enabled to make better decisions and enhance the connectivity performance of their products.