Science
Green Deal BNR 2022 - Чат, мейли, социални медии: дигиталното замърсяване на ежедневните ни постове
2022-04-08
Автор: Катя Василева
Резюме: Въглеродният отпечатък на цялата ни електронна комуникация в световен мащаб съставлява 3,7% от общия обем на въглеродните емисии. Привидно изглежда, че файловете ни не заемат място, отиват някъде в „облака“ и буквално не ги виждаме. Всеки byte обаче заема място в data center. И зад всеки byte стои енергия, която е там, за да го поддържа на секунди разстояние от нас.
Chatting, e-mails, and the social media: the digital pollution from our daily postings
On our digital footprint and the possible ways to become responsible consumers, we talk to Justine Toms, an online media and marketing expert and IAB (Interactive Advertising Bureau) Bulgaria member, Georgi Malchev, a digital marketing expert, and Alexander Hristov, PhD, a leading communication expert and chairman of the Bulgarian Association of Public Relations Agencies (BAPRA).
Author: Katya Vasileva
Pollution and the quest for sustainability come in different shapes and forms: from air and environmental pollution to the digital waste left by our daily communication and living in the digital space. That last one has become a burning issue with the advent of COVID-19.
In fact, internet technologies allow us to send messages, share photos, download music and watch videos at the touch of a button, but our online habits have a surprising impact on the environment.
The carbon footprint of all of our electronic communication globally accounts for 3.7% of total carbon emissions.
Seemingly, our files take up no space, go somewhere in the cloud, and we literally don't get to see them. However, every single byte does take some space in a certain data center. What is behind every byte though is energy, solid enough to keep that byte just seconds away from us.
The hidden face of digital pollution is fake news. Globally, social networks have changed us, the way we seek and share information, and how we create content.
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