Data is the new oil. All of you might have heard this metaphor in one or another context. But, what does this actually mean. How can we create value by collecting some ones and zeros? In the context of this podcast, we have already spoken with a variety of guests about collecting data using modern sensors. Today, we want to focus on how we can create value from this data. To discuss this, we invited a wonderful guest. Together with her team, she is an expert in understanding machine data and turning this knowledge into value for enterprises – especially the ones from the industrial sector. Let’s welcome Lisa Erdmann. Lisa is Managing Director of Industrial Analytics.