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IMPULSE - der KPMG Podcast aus Österreich

IMPULSE - der KPMG Podcast aus Österreich

Business

#86: Mit personalisiertem Omnichannel-Marketing zum Erfolg – im CX-Talk mit Bernhard Moser (dm Österreich)

#86: Mit personalisiertem Omnichannel-Marketing zum Erfolg – im CX-Talk mit Bernhard Moser (dm Österreich)

2024-11-28
Download

In dieser Podcast-Folge spricht unsere CX-Expertin Stefanie Menschel mit Bernhard Moser, Mitglied der Geschäftsleitung und internationaler Bereichsverantwortlicher Marketing und OCR bei dm Österreich, über die herausragende Performance von dm Österreich in der diesjährigen Customer-Experience-Excellence-Studie.

Bernhard Moser teilt Kund:innenerlebnisse und erklärt, wie dm durch personalisierte Beratung und empathischen Kund:innenservice eine starke emotionale Bindung zu den Kund:innen aufbaut. Erfahren Sie, wie dm innovative Technologien wie Künstliche Intelligenz und Machine Learning einsetzt, um maßgeschneiderte Einkaufserlebnisse zu schaffen und gleichzeitig den menschlichen Touch beizubehalten.

Hören Sie rein und entdecken Sie, wie dm es schafft, sowohl im stationären Handel als auch im digitalen Bereich erfolgreich zu sein und welche Strategien sie verfolgen, um auch in Zukunft an der Spitze zu bleiben.

Zum Download von unserem Customer Experience Excellence (CEE)-Report 2024.

 

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